
Market to Market - April 3, 2026
Season 51 Episode 5133 | 26m 45sVideo has Closed Captions
Commodity market analysis with Chris Robinson.
Farmers face more hurdles as they head into the field. A grocery store keeps a community from turning into a food desert. Commodity market analysis with Chris Robinson.
Problems playing video? | Closed Captioning Feedback
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Market to Market is a local public television program presented by Iowa PBS

Market to Market - April 3, 2026
Season 51 Episode 5133 | 26m 45sVideo has Closed Captions
Farmers face more hurdles as they head into the field. A grocery store keeps a community from turning into a food desert. Commodity market analysis with Chris Robinson.
Problems playing video? | Closed Captioning Feedback
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Learn Moreabout PBS online sponsorship[Paul Yeager] Coming up on Market to Market, farmers face more hurdles as they head into the field.
A grocery store keeps a community from turning into a food desert.
And commodity market analysis with Chris Robinson, next.
[Announcer] I wouldn't be here without my customers.
Yeah, I'd like to thank the customers.
They're very dear to our hearts.
It's about the people that you're working with and the relationships that you have.
Thank you.
Thank you.
Thank you.
Thank you from the bottom of my heart.
♪♪ [Announcer] Tomorrow.
For over 100 years, we've worked to help our customers be ready for tomorrow.
Trust in tomorrow.
Information is available from a Grinnell Mutual agent today.
[Announcer] This is the Friday, April 3rd edition of Market to Market, the weekly Journal of Rural America.
♪♪ [Yeager] Hello, I'm Paul Yeager.
The president addressed the nation Wednesday night on his action in Iran.
The conflict has dominated news and economic headlines for a month and is starting to show up in economic reports.
We are recording this program hours before the latest job numbers and unemployment rate due Friday morning.
Both figures are expected to start seeing some influence from global events that have taken place over the last five weeks.
We did learn this week.
February's retail sales were up 6/10 of a percent, according to the Commerce Department.
Shoppers returned to the stores for cars and clothes after staying back during a wintry January.
These figures are missing immediate impact from the war with Iran.
AAA reports the.
The national average for a gallon of gas is $4.08.
Input prices have also spiked, leaving those left by.
To secure fertilizer with higher bills to pay.
The National Corn Growers Association and National Association of Wheat Growers urged the Department of Commerce and the U.S.
International Trade Commission to revoke duties on imports of phosphate fertilizer as final preparations before planters roll across the field.
Farmers are dealing with several obstacles.
Here's David Miller.
[Grant Kimberley] We already had very high costs and that's been our big problem.
We've been under this cost squeeze for several years, but now with fertilizer prices rising, with the uncertainty and also fuel prices rising, that creates additional concern.
Now.
[Narrator] Grant Kimberley is the senior director of market development for the Iowa Soybean Association.
Those uncertainties he's talking about include a war with Iran that is starting its fifth week.
The pressure is adding to already expensive inputs land, labor and capital.
[Grant Kimberley] Now, fortunately, most farmers probably had some of these costs locked in earlier this year, mostly.
But if this lasts longer, this could have an impact.
And there's going to be some areas where maybe these costs weren't locked in.
So just going to depend on individual situations and where you're where you're located at.
[Narrator] The Iowa Soybean Association, funded in part by checkoff dollars, advocates for Iowa's 37,000 soybean producers facing one of the toughest spring planting seasons on record.
Kimberly is one of those producers.
He also grows corn in the state that produces the second largest output of soybeans.
[Grant Kimberley] Now, we're still in a very challenging economic environment.
Last year was probably the worst it's been in quite a while.
This year it looked like we were starting to turn the corner and come out of that a little bit, but now you have the other uncertainties on the cost side of things.
[Narrator] The Strait of Hormuz, the pathway for 20% of the world's oil, 50% of its nitrogen and 40% of its phosphorus has been too dangerous to traverse for more than a month.
Over the course of the war, the price for anhydrous is now 25% higher and urea is 40% higher than a month ago.
The increased costs may have some farmers switching crops.
The higher price might also have some producers cutting back on inputs that could cause reduced yields.
Kimberly doesn't think that will be a problem here at home.
[Grant Kimberley] I think it's going to be more pronounced in other parts of the world than it is here in the US, because we're a little bit more self-sufficient on some of these things, and we're a little bit we're a little bit earlier in our planning production cycle window than they might be.
But if this would continue on longer and those cost impacts would continue longer, places like South America might see impacts.. [Narrator] A little relief may come from recent changes to the Renewable fuel standard that increased the annual production of biodiesel and renewable diesel to more than 5 billion gallons annually, an increase of more than 60%.
Kimberly is also the executive director of the Iowa Biodiesel Board.
[Grant Kimberley] Once we get the final production tax credit program, it's another piece of the puzzle.
Once that's finished, that'll help.
I think, further incentivize additional production of domestic biofuel feedstocks and make more available to the marketplace.
[Narrator] For Market to Market.
I'm David Miller.
[Yeager] The old general store served many purposes, most of which involved selling goods and services across an area easily reachable by horseback, but also as a place for card games and conversation.
The evolution to the pickup truck allowed the meeting each morning at the cafe, or, as in the case of Gowrie, Iowa, the grocery store to handle the day's social agenda.
The store also serves as a vital role for the community, helping avoid becoming a food desert producer.
Pat Boberg put this story together originally for the Iowa PBS program, Iowa Life.
Here's Charity Nebbe with our cover story.
[MUSIC] [Narrator] In Gowrie for more than 30 years, farmers, lawyers, bankers and more have been meeting every morning to have coffee and play a simple game.
[Allan Wicklein] We call it the numbers game, and I have a notebook here and I write down a number.
Since I run the show, the numbers determine how many people actually show up.
So, if there's six of us, I pick a number between 1 and 6, 600, and we start from the previous day.
Whoever got stuck the previous day, we start with them.. [Narrator] The numbers keep getting narrower and narrower, and then somebody will pick the number I picked and they get stuck.
[Allan Wicklein] 7.99.
Thank you.
Burger.
Now when you get stuck, you can give me the money and everybody's coffee.
If there's 12 of us, you have to pay $12.
[Narrator] While this long-standing tradition may have thinned local pocketbooks -- the winners have fortified community institutions, including the grocery store that hosts the crew.
[Stacey Rasmussen] So they meet every morning from seven to about nine.
We give them a place to sit and have their coffee, and they give it back to us tenfold.
[Allan Wicklein] And at the end of the month, the money goes to heartland Bank, put in a special account, then money is given out to usually the grocery store, roller rink, pool, whatever needs, you know, we feel fit to give to.
[Kathy Carlson] There's always been a store in Gowrie.
That's something that we often take for granted.
But yes, in a small town it is crucial to have.
And it is hard as heck to keep open.
[Narrator] Founded in the mid-1800s, at one time, Gowrie had three grocery stores as four separate train lines stopped in town.
Today, only market on market remains and after being a family run business for more than half a century, the fate of the store became uncertain.
[Kathy Carlson] Jeff Peterson had ran the store from about 1986 to 2018.
Before that, his dad ran the store jamboree.
They did sell it to a different individual who had a chain of stores, and that didn't last very long.
So, from 2018 to 2019 is when we started to see things trend down.
We saw trucks weren't coming in, we weren't getting the milk, the bread, the eggs, the produce, all signs were pointing towards closure.. [Narrator] Without its grocery store, Gowrie is what the USDA calls a food desert, or a community with limited access to affordable and nutritious food.
First recognized by the federal government in 2008, food deserts are found across the United States in big cities to small towns.
[Marcie Boerner] So for Gowrie, having a grocery store, it is so important because there is no other grocery stores within a 30-mile drive.
It's a 30-minute drive to get to Fort Dodge.
It's a 30-minute drive to get to Jefferson.
It's a 30-minute drive to Ogden.
So, we're kind of the center of this radius that does not have access to a grocery store.
[Stacey Rasmussen] Gowrie's about 1000 people.
There's people in town that they can't get to other grocery stores.
You know, there are a lot of times they're older people and they don't get the whole online thing.
And this is a place for them to come.
And they, they meet their friends and they shop and they laugh.
And, you know, we try and make it as, as welcoming as we can.
[Marcie Boerner] So when we determined that we could potentially be next and we started getting involved in how do we save our grocery store, the timing was so short that we were really concerned we wouldn't be able to find a new buyer.
So that's when we decided we needed to go to the community.
[Narrator] In early January 2020, community leaders held a public meeting in front of a standing room only crowd.
More than 150 people showed up to learn a new buyer was unlikely to be found, and keeping the store open would require community support.
With a shutdown weeks away, the town would need to form an LLC and raise $250,000 to buy the building equipment and stock the shelves.
[Marcie Boerner] We were very clear that that was not necessarily going to be a money-making situation.
It was to keep the business that we have open.
[Kathy Carlson] It's for profit, but we're not making a huge profit.
We were very straightforward with them and said, this is not an investment that you're going to see a return on.
[Marcie Boerner] But I think a lot of people were very happy about the idea that I'm investing in the future of the community.
[Narrator] Nine days after the initial community meeting, 60 people came forward to donate to the cause and officially become the new owners of the soon to be named market on Market Grocery store in just over a week, Gowrie went from the brink of becoming a food desert to raising $250,000 and saving a town's staple.
[Kathy Carlson] It was right after we purchased the store.
I was working here late at night trying to get things cleaned up, and I had a call from my youngest daughter and she said, did we do it?
And I said, I said, do what?
She said.
Did we save the store?
And I said, we did it.
[Narrator] Half a decade later, market on market is still open.
However, the store's success required federal grants, zero interest loans, and surprisingly gory.
Being recognized as a food desert allowed the store to partner with a nonprofit fundraising arm, which has made the store viable.
[Kathy Carlson] Without that fund, we would have been closed a long time ago.
You know, we've had over $100,000 given to that foundation that we've been able to replace our roof, our heating, we've been able to update our point-of-sale system.
We've received over $15,000, I think, in the last three years from the coffee guys.
[MUSIC] [Allan Wicklein] And the grocery stores needed help, and we have given them a lot of money over the last many years.
We enjoy doing it, and everybody has fun.
It ain't fun when you get stuck and you have to pay.
But there's guys have been playing for 30, 40 years and it's kind of a cool thing that we like to do.
[MUSIC] [Announcer] Next, the Market to Market report.
[Yeager] USDA Tuesday report revealed a shift in acreage intentions as more corn acres are expected to be planted as farmers move away from soybeans and wheat for the week ending April 2nd.
The nearby wheat contract lost $0.07 and the May corn contract fell a dime.
The 800,000-acre change jolted the soy complex.
The May soybean contract added $0.04, while May meal weakened by $0.10 per ton.
May cotton was up $1.46 per hundredweight.
May class three milk futures gained $0.59.
The livestock market was mixed.
June cattle improved 7.5 5th May.
Feeders put on 1079 and the June lean hog contract sold off $1.65 in the currency markets, US Dollar Index shed 18 ticks.
May crude oil added nearly 13%, or $12.63 per barrel.
Comex gold strengthened $157.50 per ounce, and the Goldman Sachs Commodity Index was up by more than five points to settle at seven 3866.
Here now, to lend us his insight on these other trends.
As regular market analyst, Chris Robinson.
Hello, sir.
[Chris Robinson] Paul, good to be here.
[Yeager] Let's talk about that report from Tuesday.
We'll get to stocks in a minute.
Let's talk about those acres really had an impact on wheat because of less to the point, we're looking at the lowest acreage on overall since 1919.
Spring wheat lowest in 56 years.
It was significant enough for a jolt the first day, but why not a continued run?
[Robinson] I think that a lot of these things were already baked in.
We'd already had a pretty good rally to one-year highs in the that market and the wheat across the market, and it's kind of a buy the rumor, sell the fact.
But I really think that that the markets are really whipsawing more so with what's going on with the crude oil.
That's the one dominant market mover right now for these grains, because I don't think that we'd be where we are, regardless if we didn't have $111 crude oil, right?
Because we were at 50 bucks and we were near five-year lows.
So, I think that a lot of that was baked in.
And honestly, it's not surprising that we have less acres because we were at five-year lows.
And, you know, people were very concerned back, you know, Christmas time, January, things were looking pretty dismal.
You know.
So, this rally has been a blessing for a bad reason.
[Yeager] If you sold on this rally, are you one of the few that sold on an upside or is there still potential for a little run?
[Robinson] There's absolutely nobody knows what's going to happen this summer.
I think back to 2012.
You know, we drifted lower into May and it was very similar.
We didn't have the issues with crude oil and the war in Iran or anything, but we did drift lower.
And then once that Final acres came out in June, then we got to weather.
So, there's always that.
What if, you know, is it going to be there?
I don't know, I look at this rally that we've had certainly with new crop corn, wheat and beans.
You have one year high and new crop wheat.
You had 22-month highs and new crop corn and beans.
That was a gift.
And it was all driven by this rally in crude oil.
So that is sustainable.
I don't know if we do get a weather market.
Absolutely, positively that all bets are off just like it always is.
So yeah, if you've made sales, I would absolutely re-own them or at least re-own half.
You want to be in a situation where you have seller's remorse because while it's nice to sell corn into a 53-cent rally and we had $1.20 rally in in soybeans, and that's a lot of revenue to turn your nose up at.
You don't want to be in a situation, you know, three months from now going, oh, you know, nobody told me we were going to have a drought.
So, keep your upside open, but take advantage of it.
[Yeager] In that corn market that you're referring to.
The new crop Let's Talk old crop.
For just a quick moment.
What did the stock's report say and did that have any influence?
[Robinson] We're well supplied, you know.
And there was nothing really surprising.
In fact, you know the 9 billion for corn and 300 million for the soybeans.
We don't have a supply issue now.
The demand is excellent for corn.
Right.
That's been a blessing.
We've had really, really good corn demand.
And it's one reason that we've had, you know, corn, you know, sit where it's at.
If you look at the rally we had in corn from the January low, remember January USDA report, how dismal that was.
I mean, we broke $0.35 basically in two days.
That was the stone cold low.
Little did we know.
So, we had a 50-cent rally in that May contract.
And then, you know, as of Wednesday we came back down.
We've given back half of it.
And a lot of that volatility the up and down is you'll see we rally with and break with the crude market.
So very sensitive to that.
Again, I think it's a blessing in disguise.
You know certainly it's not something a lot of people predicted.
If I told you in January don't worry we're going to get a 50-cent rally because crude oil is going 100 bucks.
You know, look to me like I was crazy.
[Yeager] Well, I don't think you'd have been invited back had you said something like that, because that would have really been, of course, the crystal ball.
We don't know.
Right.
But let's for a moment on corn new crop.
This fertilizer story that we talked about, how much does the average farmer have pre-booked and is this really impacting a farmer who, how many already had stuff sold or delivered even?
[Robinson] Yeah, a lot of fertilizer goes on in the fall.
So, this is before the spike had happened.
And I'd say that probably 75, 85% was already, you know, the fertilizer was already down.
Now for the guys that didn't plan or they're smaller or they waited, they're going to have to make a decision.
Are they going to pay up or not?
If not, they're probably going to shift acres to soybeans.
And you know, when we had the initial idea about what we were going to plant for acres this year, the consensus theory on all the experts was that we're going to have a lot more soybean acres, right?
Because 1150 beans work a lot better than $4 and 30 cent corn.
And so, I think that was the one surprise is that flipped that we still got.
We got more corn acres coming and less bean acres.
I think that was that was probably surprising.
[Yeager] And this is a farmer survey.
This is not economists speculating.
These are farmers responding.
So, there were some farmers putting doubt on these numbers.
But it was them who responded.
Tell me though, why such a big change?
800,000 is a big number.
[Robinson] It is.
But I think at the end of the day, my experience working with farmers now for the past 16, 17 years and then trading before that on the floor for 20 plus years, farmers like to plant corn if they can find a reason to plant corn, they will plant corn.
It's just their preference.
And so, we'll see.
You know, the proof's in the pudding.
I don't think you're going to see a lot of lots of times when these USDA report comes out, you'll get, you know, people screaming from the rafters.
I don't think that this is a report that that drove that.
I think in general, the bottom line is we're well supplied.
Thankfully, we've got excellent, excellent demand.
So, if you throw in, if we do get a weather premium this year, if we get some, if we have continued excellent demand, you know, anything can happen.
But I think in the grand scheme of things, to have gotten a 50-cent rally like we did, and even we're holding on to a chunk of it, even as you and I sit here and talk, it's a better place to be.
Because we were really, really, at least I was concerned about much, much, possibly much lower corn prices, you know, four months ago.
[Yeager] And beans, what you were kind of talking to.
I want to get quickly to cotton for a moment, because that is all of a sudden put together five out of seven days.
Looking good.
[Robinson] One-year high prices.
You know, it's interesting.
Kind of caught everybody the wrong way.
The managed money who everybody loves.
We watch it every week because we want to see which way they're betting.
They had a massive record short bet they're short over 80,000 contracts.
They were completely wrong.
They started buying it back.
But it's really hard to buy back 80,000 contracts in a thin market like cotton.
So, the blessing is we went from worried about sub 60 cent cotton with new crop to 7576 cent cotton, which, granted, it's not the dollar everybody wants.
I know it's not good enough.
I always have people tell me that's not enough.
It's not enough.
But it's a blessing and we'll see, because we were really thinking that a lot less acres of cotton would have been planted, especially if they could have switched to beans, because 1120 beans make a lot more sense than sub 60 cent cotton.
So, it is a blessing.
How long is it going to last?
I don't know, a big part of the rally was because the speculators who everybody loves to hate, they had it wrong.
And so, their pain was the cotton producers gain.
[Yeager] You can use cotton to answer this question if you want, though, but Bradley Nebraska wants to know when does the war premium exit the corn, bean and wheat markets?
Was Wednesday's sell off?
The report related or risk off before a three-day holiday weekend?
Instead?
[Robinson] I think it was just I think a lot of people thought that the president, when he spoke last night, was going to say something different, maybe a little bit more dovish, and maybe there was it was over.
And I think people were anticipating that because again, a big part of this rally in all of the row crops has been because crude oil was at $55 on December 15th.
And of course, you know, March 9th, we sparked up to 120.
We finished the week here at 111.
I think that's going to be I know it sounds crazy, but that's probably the bigger driver than anything else.
And yeah, we do have this this holiday weekend.
We'll see what happens.
I mean Sunday night there's going to be a lot of people sitting in front of that screen chewing their fingernails because it's going to be, you know, what is happening with this crude oil market.
So, I think it was a little bit of a risk off heading for the long weekend.
[Yeager] Let's go to live cattle where the screw worm has possibly emerged as the rumor.
And the whisper is that the big driver.
[Robinson] You know, it's interesting, you know, we had an $85 sell off and then we've clawed it all back.
We're back to contract highs.
We had a $40 sell off in fat cattle.
Now we're making new highs in the June cattle.
So, the, the market that everybody thought was had been broken because of whatever.
You know, there's a million different reasons.
It's all come back at the end of the day, we don't have the supply that we need.
The Packers the math is, you know, they're back in the black the cash market, although it had had a little weakness, continues to show up.
And I think the one disconnect that I was surprised of and I'll tell you, you know, we had a 10% correction in the stock market roughly, and that we had a little bit of a selloff in the cattle along with it.
But cattle has now almost disconnected from the stock market this last 2 or 3 days.
It's been amazing to see the strength, and I'm interested to see where it's going to continue to go.
But we just we've been through this before where it gets very, very, you know, we're at all-time highs when the correction comes.
It's very, very severe.
So, this is a kind of a mulligan for everybody.
If you missed the high before the last break, this is a gift.. [Yeager] Cattle best since October feeders best since February.
What else is headed in for feeders.
[Robinson] You know, I even think that if spot corn stays roughly where it is right now, that's not going to be an issue.
I think as long as the Packers are in the in the continue to be in the black in that market holds in there.
The big question is this, you know, led in with talking about are we going to get a recession if we have, you know, expensive gasoline for months and months and months?
Will people say, you know what, I'm done paying for expensive beef.
We've been hearing that narrative for 3 or 4 years now.
One of the one, is the consumer going to say, no more, no more?
They keep showing up.
So that's been, I think, surprised a lot of people.
I would continue to watch that as well.
Is the consumer going to continue to pay up for beef if this continues to go on for, you know, another month or 2 or 3.?
[Yeager] And we will hold your comments on the hog market until Market Plus.
Sorry, I ran out of time because I wanted to ask you about lots of things.
Thanks, Chris.
[Robinson] Thank you, sir.
[Yeager] Chris Robinson, everybody.
And you've been watching the analysis portion of this program.
And in a moment, we will continue our discussion in an online only segment.
Find it by searching Market Plus with Chris Robinson, wherever that you get your podcasts.
You can also go to our website at Markettomarket.org to listen.
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Next week, an extended look at the livestock market navigating drought.
Thank you so much for watching.
Have a great week.
♪♪ Market to Market is a production of Iowa PBS which is solely responsible for its content.
♪♪ [Announcer] I wouldn't be here without my customers.
Yeah, I'd like to thank the customers.
They're very dear to our hearts.
It's about the people that you're working with and the relationships that you have.
Thank you.
Thank you.
Thank you.
Thank you from the bottom of my heart.
♪♪ [Announcer] Tomorrow.
For over 100 years, we've worked to help our customers be ready for tomorrow.
Trust in tomorrow.
Information is available from a Grinnell Mutual agent today.
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